=== CausalFunnel - Conversion Rate Optimization Tool (Heatmap, User Journey, A/B Testing) ===

Donate link: https://www.causalfunnel.com/?utm_source=wordpress_cfplugin  
Contributors: causalfunnel  
Tags: a/b testing, heatmap, conversion optimization, user journey, data-science  
Requires at least: 4.7  
Tested up to: 6.9  
Stable tag: 2.2.0
Requires PHP: 7.0  
License: GNU General Public License v3.0  
License URI: http://www.gnu.org/licenses/gpl-3.0.html  

AI-powered conversion rate optimization with heatmaps, user journey analytics, and A/B testing — no cookies required.

== Description ==

**CausalFunnel - The AI-driven platform for eCommerce.**

CausalFunnel is an AI-powered plugin for eCommerce brands focused on boosting **conversion rate optimization**, revealing **customer journey maps**, running **A/B tests**, and maximizing **revenue growth** without using cookies.  

### Key Features

1. **A/B Testing & Split Testing**  
   - Create and manage **A/B tests** for buttons, images, headings, and other UI elements.  
   - Monitor test performance in real-time with traffic splits and conversion tracking.  
   - Pause, resume, or stop tests as needed with intuitive controls.

2. **Customer Journey Mapping with AI**  
   - Visualize your complete **customer journey map** and identify drop-offs with our DeepID-powered **AiFunnel**.  
   - Understand user behavior, map the journey, and remove friction points to boost sales.

3. **Persona Predictors with Intent Mapping**  
   - Target the right audience with precision. Combine personas with ad spend and campaign UTM parameters to drive qualified traffic and increase conversion.

4. **Cookie-less DeepID Technology**  
   - Track Return on Ad Spend (ROAS) accurately—no cookies required. Solve issues with broken Facebook Pixel or Google Analytics due to cookie restrictions.

5. **Conversion Rate Optimization Tools**  
   - Run **A/B tests**, track campaign performance with our **ROAS Tracker**, and dynamically allocate ad dollars to top-performing channels in real time.

6. **Built-in SEO Toolkit**  
   - Drive organic traffic using our powerful SEO features designed to work alongside paid campaigns for long-term **revenue optimization**.

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== Customer Success Stories ==

CausalFunnel users have:

- Achieved a significant lift in leads and orders by combining **persona-based ad targeting** with **buying intent prediction**.
  
- Improved their **conversion rates** by uncovering blockers in the **user journey map** and acting on insights from our AI engine.
  
- Experienced better **profit maximization** with real-time funnel optimization and precise ROAS tracking.

For more real-world results, visit the [CausalFunnel blog](https://www.blog.causalfunnel.com/).
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### Key Benefits

1. **Boost Conversions**  
   - Leverage personas, heat mapping, and real-time funnel data to guide ad spend and website UX changes.

2. **Understand User Behavior**  
   - Use visualized **customer journey analytics** to track how users move through your site.

3. **Maximize Ad ROI**  
   - Get exact **ROAS tracking** across channels with privacy-compliant tech (no cookies).

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**Check out how CausalFunnel improves conversion**  [Watch the video](https://www.youtube.com/watch?v=mp3H-IhyarM)

https://www.youtube.com/watch?v=mp3H-IhyarM

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== Installation ==

Follow these steps to get started:

1. Download the plugin from the WordPress repository.
2. Upload the `causalfunnel-datascience/` folder to your `/wp-content/plugins/` directory.
3. Activate via the 'Plugins' menu in WordPress.
4. Go to the CausalFunnel dashboard and connect your analytics or ad accounts.
5. Set up **heat mapping**, **user journey tracking**, **A/B testing**, and start optimizing your **conversion rates**.

Need help with setup? Our onboarding team can assist with installing and customizing **customer journey maps**, **A/B tests**, and analytics tools.


== Screenshots ==

1. CausalFunnel Website  
2. Dashboard View  
3. Report View  
4. Persona Conversion View  

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Learn more about how [CausalFunnel DataScience collects and uses this data](https://www.causalfunnel.com/privacy).